much awaited Pantene shoot

So finally it happened yesterday. Though as much considering that it was a promotional activity by P & G, but the entire process of execution made it seem being conducted by a local seller!!

Nevertheless I made every effort from my end to make it beautiful as much as I could.

Firstly, thanks to Varsha, without her I would have seriously gone berserk. She along with him brings the much desired calmness around me, no wonder both share the same birth dates of 17th August.

All of us involved in the process would have been spared a lot of burden and confusion if the process would have taken place in Mumbai. Cause the way things get sub-sub-contracted, the entire goal gets twisted in the journey and by the time it reaches the final destination, everyone is left clueless, waiting for a miracle to reset the chaos.

Yesterday, it was one of those moments when I had to admit that I have still not known him well enough. I know I could have never thought of calling him along. Such a wonderful friend he is, really lucky and blessed to have him around too. The acquaintance with him started off as the journalist who first submitted my article to the Indian Express, but now he has become a dear dear friend. Luckily, with both of them around, I never had to beg to get the soft copies, I had them instantly delivered, without any questions asked. :)

The photographer also seems to be a nice person, how quickly he transformed from a not-so-good ones to the good one who helped me shed my inhibitions and worked his best to bring out the best in me.

Sadly, can just wish that the parent company had been so serious and hopeful of the entire activity as much as we all were. Comparing the company's competitor HUL's Dove real women event, I feel these guys are so so laid back.

Do not know which one will be as good to be submitted to the Femina Septmber issue, as mentioned by them.

Any ways, I know I am real lucky, firstly my friends from all over voted for me, and they further asked all in their circles to do the same. Finally, I got to win the contest, and again till the time of the shoot up to the time of the shoot, I had all well wishers and friends around vouching for me.

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Pantene - For the Cover Story

Even if you had not run this campaign, then also I was about to mail you.
I cannot thank you enough. My hair few months back were in a complete mess. I was scared to wash them, even running my fingers through them caused them to break and tear.

Then I saw those constantly and aggressively aired "Shilpa Shetty" advertisements, but I mocked them.

Being from the marketing profession, I understand the constant attention generation, so I ignored both the ad and the shampoo. Moreover, I have seen Ms. Shetty advertising for Clinic All Clear in the past, so I knew for the endorsement amounts she would shift from HUL to P&G or to any xyz brand any day.

But it was a visit to my relatives in Delhi, where I got enlightened to the PANTENE hairfall variant. To my horror, the entire bathroom floor was messed with my hair fall. No place in my relative's house was spared of my hair strands. I was heart broken to see hair strands on the serving trays and table mats as well.

I guess it was a print advertisement of Pantene Hair Fall variant in the sunday edition of a leading newspaper in Delhi that took my attention. I read experiences of not so popular celebrities like yesteryear's Mini Mathur and Rakshanda Khan all in awe of Pantene. Mini Mathur for sure made me believe in the advertisement. Though she herself has been an endorser of Ultra Doux some 14-15 years back, but still I believe in her claims. Both Rakshanda and Mini comes across as women with a mind of their own. I would believe them more any day than an A-lister bollywood star. So that was it.

Since that was in some late December, and today 3 months in the row, my hair have transformed from flat to bouncy, to manageable with absolutely NO HAIR-FALL.

I now have a regained confidence in getting myself clicked. My hair looked flat and lifeless. I have attached all my pictures that can tell you my mane story.

Can't thank you enough, respect to P&G for the effort and research in creating such an innovative product.

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