the-deodorants-sold-the-condoms-style |
poor-condoms-have-no-takers-despite-promotion |
There is something that is disturbing me since some time. No, luckily there is not a personal problem, touchwood. Yeah I am worried for my life in a little more particular way than the ordinary general sense, but that could be because of the murder of my father and the events that have been taking place since then, I call them the aftermath of aftermath.
But sorry, this particular post is not on that one. Luckily I have been growing stronger with each passing day.
So, I get on to the issue that has been on my mind for sometime.
It is related to the advertisements that I see these days. If you too have been watching then you would certainly know that there seems to be an overflow of the masculine perfumes, deodorants and talc.
It seems to me as if the Indian health and hygiene sector has just realized that the Indian men are also living beings who perspire and end up being malodorous, resulting into a consciousness that could/does lead them into shying away from the women folk.
Fine, but what is the need to over-exaggerate? The typical advertisements go beyond to what one would call simply insane. Is it some pheromones that they are actually filled in those aerosol bottles that would just pull the women folk towards the users of those deodorant brands??
Actually yes, one of the advertised brands does boast of some alpha male hormones, but I am yet to test that.
I am intrigued to know where it all started. Because if one analyzes the overall trend, there is not even one, I repeat not even one brand that does not show women getting all ga-ga over a male who uses that particular brand of perfume/deodorant/talc/soap or probably any other product that I am not yet aware of.
But why exactly all this troubles me....? It is because the condoms sale is on decline.
*I did read a news paper report claiming that despite the raunchy advertisements, there is not much positive happening with the sales of condoms. So, that makes me wonder how far will this raunchiness and debauchery indulgence shown in personal hygiene products going to take the sales.
But if really does, I just hope it also leads into a lot of condom sales. Guess that cog wheel theory could work out in this. I mean so what of the explicit advertisements theory could not work for the sales of condoms, but you never know it could work for the sale of deodorants, and probably it could also lead to a proportional amount of sales for the very important health product.
You know you never know.
*Source (though old data, but still a Source is a Source):
- http://indiatoday.intoday.in/story/survey-shows-decline-in-use-of-condoms-in-india/1/195142.html
- http://www.infochangeindia.org/public-health/news/condom-use-declines-drastically-in-urban-india-survey.html